We respect your privacy and are dedicated to safeguarding your personal data. This privacy policy outlines how we handle your personal information when you visit our website, regardless of your location, and explains your privacy rights as well as the legal protections in place for your data.
This privacy policy is designed to inform you about how Deluxe Driven collects, processes, and handles your personal data when you use our website, including any data you provide while creating an account or utilising our services.
We encourage you to read this privacy policy alongside any other privacy or fair processing policies that we may provide at specific times when collecting or processing your personal information. This ensures that you fully understand how and why your data is being used. Please note that this privacy policy is intended to complement other notices and privacy policies and does not override them.
Deluxe Driven is the data controller and is responsible for handling your personal data (collectively referred to as "Deluxe Driven," "we," "us," or "our" in this privacy policy).
If you have any questions regarding this privacy policy or our data
protection practices, please contact us using the following details:
Email Address:
bookings@deluxedriven.co.uk
Postal Address: 45 Albemarle Street, Mayfair, London, W1S 4JL
You have the right to lodge a complaint with the Information
Commissioner's Office (ICO), the UK's supervisory authority for data
protection matters (www.ico.org.uk). However, we would appreciate the
opportunity to address your concerns first, so please reach out to us
before contacting the ICO.
We regularly review and update our privacy policy. This version was last updated on 16 Feb 2025.
To ensure we provide you with the best possible service, it is important that the personal data we hold about you remains accurate and up to date. Please inform us promptly of any changes to your personal information during your relationship with us.
Personal data, also referred to as personal information, is any data that can be used to identify an individual. This does not include anonymous data where identity-related details have been removed.
We collect, use, store, and transfer different types of personal data, categorized as follows:
Additionally, we may collect, use, and share Aggregated Data, such as statistical or demographic insights, for analytical purposes. While this data may be derived from personal data, it does not reveal your identity. If aggregated data is combined with personal data in a way that could identify you, it will be treated in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data, including details related to race, ethnicity, religion, political opinions, sexual orientation, health, genetic or biometric data, trade union membership, or criminal records.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
We are committed to offering you choices regarding the use of your personal data, particularly concerning marketing and advertising. You have the right to control how we communicate with you and can manage your preferences regarding promotional messages at any time.
We may utilise your Identity, Contact, Technical, Usage, and Profile Data to assess your preferences and determine which products, services, or offers may be of interest to you. This process enables us to tailor our marketing efforts to better suit your needs.
You will receive marketing communications from us if you have requested information or purchased goods or services from us and have not opted out of receiving such communications.
You may request at any time that we or third parties cease sending you marketing communications by contacting us.
Please note that opting out of marketing messages will not affect the processing of personal data provided to us in connection with a product or service purchase, service experience, or other transactions.
We will only process your personal data for the purposes for which it was originally collected, unless we determine that an alternative use is necessary and compatible with the original purpose. If you would like an explanation regarding the compatibility of a new purpose with the original one, please contact us.
Should we need to use your personal data for an unrelated purpose, we will inform you and provide details on the legal basis that permits such processing.
Please be aware that, in certain circumstances, we may process your personal data without your knowledge or consent if required or permitted by law.